I started creating this logo by exploring different aspects of the name of the program while also keeping in mind its purpose and use. The ExperienceThis! logo is meant to be used as a backdrop during the filming of a Digital Experiences newletter as well as for use as an intentifier on other internal production materials.
The second iteration came after consult with the ExperienceThis! team as well as our Creative Director, landing on three ideas. The "X-CLAMATION," "X MARKS THE SPOT," and "BOLD & XPRESSIVE." Each was presented in 3 colorways and ultimately "X-CLAMATION" was picked and the copy "A DIGITAL EXPERIENCES NEWSLETTER" was added.