Concepted, art directed, and designed content for Lance Snacks social media platforms. Utilized different styles based on platform performance.

Personified Sandwich Crackers

In an effort to create Facebook and Twitter content that aligned more directly with the fun loving, kid friendly persona of Lance I created animations featuring personified sandwich crackers. Their actions are meant to mirror activities and events that Lance families can relate to, morphing their day to day lives from back to school shopping to summer time fun into ownable content for the brand.

Instagram Stories

Created Instagram stories to highlight ownable holidays and events that resonated with the Lance audience in an eye catching way.


Utilized lifestyle photography to show Lance Snacks in recognizable everyday situations.